PERCEPTION MAKES REALITY

‘Without Marketing, Coke Is Nothing but Syrup and Water’

This is an awesome marketing movie, I can say. This truly says, in marketing world nothing is true, all is about image “our perception is the reality”, we buy a product as per the image and it specially works in case of taste or can say food items and drink industry.

Exclude the negative sign called as “FUKK”, I can’t call it negative until unless it use as in negative sense. It’s for not negative sense it’s all about gaming the perception.

This movie actually shows, how we people perceive a product and in marketing world everyone is fake and nothing is true, that’s why may be the name were fake till the movie end. You are making your unique image through your unique name.

I attracted towards this movie as this movie taught me many life lessons like I can relate myself here – I have seen mainly INTROVERT and CREATIVE people are good in idea generating but they need to expose their ideas . like I am saying – I am sometimes quit bad in negotiating whereas I am good at creating ideas , that’s why most of my projects are knowledge based and idea based , I mostly attracted towards ideas than make it proper implementation but sometimes I poor in managing it that’s why I fail . So in marketing you have to sell yourself – no only your ideas and but also solution too, in marketing industry no position is permanent. Everything depends on your skills and ability to provide solution. In this movie the talent got true justice, hope my life also lighten like that but in a positive and growing order.

Scat was good in creative and idea generating but poor in financially and implementing that’s why six took advantage of him to make her work done but after some days when he felt marketing is totally a fake image, he left the job and start working honestly in as a rickshaw puller but later on he again pulled into that company. Finally he became succeed to generate new idea called KOK after FUKK (his first idea was already stolen by his roommate) , his marketing campaign was so strong people can feel it from their heart. That’s called real marketing, if that don’t touch the heart of your customer.

Movie lessons –

Take this movie as a positive marketing point of view , although I can relate myself with SCAT as I am quite like that character as I am emotional as well as I can generate better ideas where as I poor in implementing that’s why I am trying to be good in that also , to make my weakness into strength . I believe if you have skill, you can reach up to top without fake it.

1)   Mental depths of the creative geniuses of the world that touches upon the very framework that human society

2)  The irony of the film lies in the marketing rules that Scat and six reveal in finely panned monologues throughout the picture, revealing the soullessness of the marketing industry after the themes are exemplified within their interactions. At one point Six even mentions that advertisers are researching how to recreate the feeling that humans get when they want something that they can’t have and being able to create a marketing ploy to mimic that to sell products. She cites an experiment in which testers were essentially tricked into thinking that they liked drinking urine to testify to the intensity of the psychological impact of visual branding and the way that marketing practices influence the brain and humans.

3)  Syrup is a metaphor for myriad lifestyle and product brands in our society today. Bandwagon syndrome you can say, if you will. Many people do these things not because they want to, but because it was sold to them. Do they want to do it?  

4)  What’s the overall marketing message of Syrup?

Image and perception are important in every aspect of marketing, but certainly not everything in life.

5)  Consumer behaviour irrespective to demographic

The movie characterizes young American consumers as image-conscious and cynical.  Young American consumers have been image-conscious and cynical for quite some time. While it’s a business first and foremost.

Take the example of perfume or any energy drink industries .

6)  What do you think is more important, image or quality?

To a marketer, perception of quality is more important than quality because the majority of consumers will believe what they’re told before they make a decision for themselves. A good marketing campaign will give consumers the perception of quality even when there isn’t quality — and people will buy it. So I guess that may make perception and image a more powerful tool.

7)  What does this film say about our society?

We are consumers. We like to buy things even we can’t afford. We like to be told what to buy and when to buy it. Image is certainly important to our society. There is a lot of deception in the movie. There are good people and bad people in business.

No matter what field you want to go into, always consider yourself a marketer, and never forget that you are your best product. Whether you like or not, how you market yourself will affect how you are portrayed in business and social environments.

8) What is”Guerrilla marketing “?

·        Guerrilla marketing helps the big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers.

·        Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing.

·        Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it’s simple to understand, easy to implement and outrageously inexpensive.

·        Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.”

9)  Why they go for attack marketing?

Attack marketing is when firms that occupy second, third and lower ranks in the industry (called trailing firms) attack the leader and other competitors in an aggressive bid for further market share and behave as Market Challengers.

Once the objective is chosen, a general attack strategy has to be chosen. The different type of attack marketing strategies are:

•        Frontal attack – attacker matches the opponent’s product

•        Flank attack – fill the gaps which the leader has left

•       Encirclement attack – capture a wide slice of territory by launching a grand offensive on several fronts

•        By pass attack – bypassing the enemy all together to attack easier markets

•        Guerrilla attack – small and intermittent attacks

In this movie they go for Guerrilla attack to attract customers after they fail in fake death campaign or can say marketing. As it affect the image of the brand so they go for new brand image through KOK and they go for Guerrilla attack.

I LOVE THESE MOVIE QUOTES OR CAN SAY MARKETING LESSONS